Business analytics refers to a wide field of data-driven analysis of a company's performance and the expected future insights. A business analyst studies and researches the market reaction to the product or service the company has introduced in the past and makes necessary investigations to strengthen the company's structure.
They become the face of the company behind the screen. From hiring and recruitment to inventory management and risk assessment, they plan to oversee the smooth fruition of business operations and processes of the company. They also lead the sales and marketing report and make available forecasted demands and backup plans for any possible turnaround or risks in the market. Business analysts combine statistical and empirical data to create innovative strategies for a business to thrive better.